The Marketing Communication Coordinator assists in the managing of AUD’s communications and marketing efforts, including public and media relations, event management, promotion activities, internet, and publications. The Coordinator is responsible for assisting in the development of AUD’s image and building brand awareness with all stakeholders in the global marketplace.

Principle Responsibilities:

  • Administer and implement all Communications efforts in media relations, event management, promotion activities, internet, and publications
  • Generate innovative Marketing Communication ideas
  • Conduct AUD tours for external visitors when needed
  • Manage print, audiovisual, and online "monitoring services" to ensure coverage of AUD activities is tracked, recorded, and archived
  • Maintain up-to-date databases including media, Alumni, potential sponsors, Advisory Board members, VIP lists, etc…
  • Assume related miscellaneous duties as assigned by MCM.

Media Relations

  • Cultivate relationships in broadcast, print, and online media (local, regional and international) that result in media coverage.
  • Implement strategic plan for increasing awareness of AUD activities through full range of media outlets.
  • Implement process for evaluation of potential "stories" to publicize.
  • Facilitate the writing, preparation and distribution of press releases on a regularly scheduled basis.
  • Manage potential advertising opportunities for AUD in the media
  • Manage requests for interviews in the media

Event Management

  • Manage all external requests to hold events and conduct advertising campaigns on campus
  • Manage and organize all internal and external events at AUD which assist in the development of AUD’s image and brand awareness building with the AUD Community
  • Maintain Event Calendar for all internal and external events on campus

AUD Corporate Image

  • Assist in preserving AUD Corporate Image
  • Assist in all promotion activities and designing all AUD publications

Competencies and skills utilized

  • Creative thinker with the ability to understand AUD's wide-range of activities, and to promote and market those activities to global audiences.
  • Excellent verbal and written communication skills with an emphasis on translating concepts into compelling and easily understandable terms.
  • Ability to represent AUD in a professional manner and easily communicate its mission to outside forums, including but not limited to the media.
  • Understanding of a wide ranges of marketing and communication mediums, including print, video, and e-commerce/web.
  • Self-motivated and deadline oriented, strong organizational skills and ability to prioritize.
  • Strong team and interpersonal skills
  • Ability to work as part of a team with minimum supervision.

Essential Qualifications

  • Bachelor’s degree or equivalent from a recognized, reputable university
  • Public Relations / Marketing Communications background
  • Track record of effectiveness in managing relationships
  • Familiarity with the UAE / Gulf business environment
  • Strong professional references

Preferred Qualifications:

  • Ability to read, write and speak Arabic
  • Fluent in English
  • 2-4 years’ of direct involvement handling Marketing Communication
  • Computer skills (thorough working knowledge of Windows; proficiency in word processing, PowerPoint presentations, Excel spreadsheets)
 
Applications will be accepted and evaluated until this position is filled.
 
Candidates must send an up-to-date CV plus the names and contact numbers of three referees (preferably academic) to the attention of:
 

Mr. George Slim
Director of Human Resources
The American University in Dubai
P. O. Box 28282, Dubai, UAE.
Email: recruitment@aud.edu

(Please state the title of the position as the subject of the email)

This position is suitable for those candidates already resident and under sponsorship in Dubai.

No telephone calls please.