The Marketing
Communication Coordinator assists in the managing of AUD’s
communications and marketing efforts, including public and media
relations, event management, promotion activities, internet, and
publications. The Coordinator is responsible for assisting in the
development of AUD’s image and building brand awareness with all
stakeholders in the global marketplace.
Principle Responsibilities:
- Administer and implement all Communications efforts in
media relations, event management, promotion activities, internet, and
publications
- Generate innovative Marketing Communication ideas
- Conduct AUD tours for external visitors when needed
- Manage print, audiovisual, and online "monitoring
services" to ensure coverage of AUD activities is tracked, recorded, and
archived
- Maintain up-to-date databases including media, Alumni, potential sponsors, Advisory Board members, VIP lists, etc…
- Assume related miscellaneous duties as assigned by MCM.
Media Relations
- Cultivate relationships in broadcast, print, and online media (local, regional and international) that result in media coverage.
- Implement strategic plan for increasing awareness of AUD activities through full range of media outlets.
- Implement process for evaluation of potential "stories" to publicize.
- Facilitate the writing, preparation and distribution of press releases on a regularly scheduled basis.
- Manage potential advertising opportunities for AUD in the media
- Manage requests for interviews in the media
Event Management
- Manage all external requests to hold events and conduct advertising campaigns on campus
- Manage and organize all internal and external events at
AUD which assist in the development of AUD’s image and brand awareness
building with the AUD Community
- Maintain Event Calendar for all internal and external events on campus
AUD Corporate Image
- Assist in preserving AUD Corporate Image
- Assist in all promotion activities and designing all AUD publications
Competencies and skills utilized
- Creative thinker with the ability to understand AUD's
wide-range of activities, and to promote and market those activities to
global audiences.
- Excellent verbal and written communication skills with
an emphasis on translating concepts into compelling and easily
understandable terms.
- Ability to represent AUD in a professional manner and
easily communicate its mission to outside forums, including but not
limited to the media.
- Understanding of a wide ranges of marketing and communication mediums, including print, video, and e-commerce/web.
- Self-motivated and deadline oriented, strong organizational skills and ability to prioritize.
- Strong team and interpersonal skills
- Ability to work as part of a team with minimum supervision.
Essential Qualifications
- Bachelor’s degree or equivalent from a recognized, reputable university
- Public Relations / Marketing Communications background
- Track record of effectiveness in managing relationships
- Familiarity with the UAE / Gulf business environment
- Strong professional references
Preferred Qualifications:
- Ability to read, write and speak Arabic
- Fluent in English
- 2-4 years’ of direct involvement handling Marketing Communication
- Computer skills (thorough working knowledge of Windows;
proficiency in word processing, PowerPoint presentations, Excel
spreadsheets)
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