This is a key position for Al Futtaim Motors, where you will be expected to develop and deliver marketing and consumer strategies to support retail business to achieve profitability and Customer Service objectives. In addition you will strive to manage the Toyota marketing team who are to provide full marketing mix support to the relevant AFM brand within the marketing budget and manage the marketing interaction with the principal Toyota Motor Corporation to ensure long term mutually beneficial relationship.
Additional responsibilities will include:Develop the strategic marketing programme for AFM
Develop and Deliver integrated campaigns to support retail and fleet division profit and volume objectives.
Manage marketing budget, ensuring efficiency of spend.
Develop and deliver launch activities for the brand. Launch activities to be to consumers, media and internal sales personnel
Manage TMC marketing support. Ensure correct administration of marketing claims to TMC to ensure maximum reimbursement from TMC
You will be the central and responsible player in communication of the relevant AFM brand message in the UAE. The effective communication of the message is critical to the ultimate success of the brand in terms of both volume and GP in the short and long term to provide the retail division with a seamless integrated customer journey.
You will liaise and interact with a number of other stakeholders, notably; GMASCO (the Group communications agency), the relevant GM of that brand, the product team of the brand and the brand sales teams to ensure all possible synergies are realised.
Degree qualified in Marketing or commercial/business management discipline
At least 10 years experience in a senior marketing automotive position
International experience is an advantage
Experience in both importer and manufacturer roles an advantage
GCC experience is preferred
Commercial awareness/ acumen
Strong Leadership skills
Business relationship management experience
Cultural awareness
Strategic thinking and creativity
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